Midland Comms’ partnerships with global platforms allows our customers to enjoy best-in-field technology with all the advantages of our 40 years experience and local support. Here we share the latest research from 8×8 on the current state of digital customer engagement.

The digitisation of customer engagement platforms can enable businesses to capture customer interactions through various channels, better understand their needs and preferences through analytics; and automate response through AI and chatbot to improve customer service. The possibilities of improving customer experience and loyalty are endless. Digital transformation is not merely an IT project – it strives for a better, more efficient operating model around people, process, and technology driven by data. At the core of transformation is human-centric design, to help businesses better communicate to its customers across a broader mix of channels.

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