Put Your Phone System In The Cloud

Upgrade from Older On-Premise Legacy Phone Systems

8x8 Cloud Hosted Telephony Replacing Old Technology

We recently communicated with our customers regarding the end of life of legacy Panasonic phone systems and BT’s shutdown of ISDN, asking them to plan for the move to a cloud hosted phone system now.

The additional flexibility and features of cloud telephony are proving a boon to our customers in the current climate, where customer service, flexible working and working from home are all forefront considerations.

We are using our global partnerships and buying power to make now the time to upgrade.

We have included below some case studies from our customers who have made the move to the cloud from out-dated systems and highlight some of the reasons behind the move. 


Customer Mini Case Studies

Brightest move Estate Agents

With two sites running with Panasonic systems and utilising ISDN lines the company recognised that they would be forced to upgrade in the near future.  They decided to upgrade now as the Panasonics were old and not flexible enough for operating efficiently in a market where customer service and communication is key.  As a minimum need they required each site to be able to overflow calls to each other if the teams were busy. 

We rolled out 8×8 cloud hosted to both sites with handsets and this was fully programmed to give them complete flexibility across the branches including extension to extension calling.

MAC Surfacing

MAC Surfacing’s core reason for change was that during lockdown all users were working from home and their legacy phone system not reliable enough.  We migrated 20 users  to 8×8 Cloud, which also gave them the added features of analytics and call recording to their customer service.

All users are now using the 8×8 mobile application with no users using a desk phone anymore.  This is allowing them to continue to work as if they are in the office from any environment.


Airedale Group

With a legacy phone system with ISDN, they wanted more flexibility in how users can work and the flexibility of programming the system remotely.

We have rolled out an 8×8 cloud solution to 42 users, giving the additional flexibility they sought, all with handsets.

This upgrade has been rolled out remotely so our engineers have not had to visit site and the customer has self-installed their handsets to minimise Covid risks.



WHC Hire

Using a legacy phone system with ISDN across three branches in Tewkesbury, Worcester & Chipping Norton,  and networked via their existing internet connectivity, WHC Hire were looking at options because of ISDN ceasing.  We rolled out 8×8 cloud hosted telephony to all of the branches which has reduced their overall costs per month and made communicating between the branches simpler and more efficient.


Sign up for a Cloud Hosted Telephone System Now

Receive a free handset or headset for each user.

Polycom VVX 150 Handset


Jabra Evolve 40 Headset


Much more than a business phone system

Great business phone service is just the beginning. 8×8 gives you far more than traditional PBX systems, at a fraction of the cost.

The latest generation of cloud communication systems allow you to interact with clients and colleagues clearly from your desk, laptop or mobile device: cloud phones work on both Android or iPhone smartphones.

The cloud-based VoIP capabilities of 8×8 Virtual Office are ready for today’s business – ready for anything.

With a fully customisable system you can have:

  • Call Queuing
  • Call Forwarding
  • Voicemail
  • Call Recording
  • Online Meetings


  • Make mobile calls displaying your company number
  • Save on mobile costs by using the phone systems call minutes and rates
  • Transfer calls between offices and remote workers
  • Gain more savings – No need to buy or rent phones, just use mobiles
  • Cloud phone system more resilient than landlines

Get advanced phone features

Communicate more profitably using dozens of
great Fortune 500 features like extension dialling,
auto attendant, ring groups, call
recording and Internet faxing.

Girl on mobile

Go mobile and global

Connect all your people, locations and devices
with a single communication system that
offers seamless mobile access and superior
global reach.


Collaborate freely

Empower everyone to work together
more effectively no matter where they are with
collaboration capabilities like web
conferencing and video meetings.

Savings on Phone System

Enjoy phenomenal savings

Save 50% or more on your monthly phone bill
and up to 90% in deployment costs compared
to traditional phone systems.

Other 8×8 platform pages 

- 8x8 For SMBs -

X Series Plans to create a phone system that works for your company

- 8x8 & Teams for SMBs -

Integrate your phone system with Microsoft Teams

- 8x8 Contact Centre -

Cloud solution for customer contact

- Contact Centre & Teams -

Integrate 8×8 Contact Centre with Microsoft Teams

- Operate From Anywhere -

8 Chapters of UC Info

- Tangent International -

8×8 Virtual Office Pro

One Platform for Everything


Small Business Phone Users imageGo mobile
X Series includes 8×8 smartphone, tablet and desktop apps so you can keep working whether you’re at the office, at home or on the road. But to customers, it looks like you’re sitting at your desk.

Built for every business
Whether you have IT staff or none at all, X Series is quick to install and simple to use. Easily manage settings and add new users. View reports on any device and track one monthly bill.

Grows with you
Wherever your business takes you, we’ll be right there with you. Add lines, extensions and features whenever you need. X Series scales with your business.

Connect Customers and Employees

X Series puts the information your employees need right at their fingertips. Empowered with data-driven insights, your organisation can deliver exceptional customer experiences and help employees do their best work.

connect customers image

  • 8×8 Team Messaging – communicate and collaborate with internal teams, customers and external partners
  • NetSuite, Salesforce and Zendesk integrations – strengthen customer relationships
  • 8×8 Video Meetings – host audio and video conferences with up to 100 participants
  • Call recording and analytics – improve customer service and team performance



How A Global Recruiting Agency Benefits with 8×8

Upgrading from a legacy phone system to what an 8×8 platform can offer allowed this company to find new efficiencies and give both staff and customers a streamlined experience. Staff download the 8×8 app to their phones and can work from anywhere because of the continuity this offers, while managers have complete analysis at their fingertips.

The video below gives a quick case study overview of their experience.



More 8×8

8×8 Cloud Phone System for SMB’s

Why move to Cloud?

Integrate Teams with 8×8 for SMB’s

Why move to Cloud?

8×8 Contact Centre

Why move to Cloud?

Integrate Teams with 8×8 Contact Centre

Why move to Cloud?

Watch these videos for revealing insights on how 8×8 Virtual Office improves productivity, collaboration and mobility!

The Benefits Of A Cloud Hosted Partnership With Midland Communications

Support & Service

Efficient solutions, effectively supported. Backed by network availability. We pride ourselves on our in-house support services.


Combine fixed and mobile telephony and drive flexible working throughout your business. Let your people work better and smarter, wherever they can be most effective.



Combine fixed and mobile telephony and drive flexible working throughout your business. Let your people work better, smarter, wherever they can be most effective.


Management Reporting

Get highly accurate billing data and stats instantly online. See costings with ease and drill down into call data to make your operation more efficient.

Let’s talk.

To discuss how we can help further, please make contact below.
Alternatively, you can call us on 0808 156 7080

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